Case Study
DTC eCommerce — Meta + CRO
Reduced creative fatigue and improved post-click performance with a weekly testing cadence.
What to include
Problem → Approach → Results → Next 90 days plan.
Challenge: Rising CPA and inconsistent ROAS due to creative fatigue.
Approach: Weekly creative testing, landing page optimization, and measurement cleanup.
Outcome: Directional lift in CVR and improved efficiency within the first 60–90 days.