Playbook
GA4 Event Checklist
A clean measurement layer so every decision has a signal behind it.
What to include
Problem → Approach → Results → Next 90 days plan.
Use this checklist to map events, validate conversions, and standardize UTMs.
A clean measurement layer so every decision has a signal behind it.
Problem → Approach → Results → Next 90 days plan.
Use this checklist to map events, validate conversions, and standardize UTMs.